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Insights

Notes from the studio.

Brand, video, and getting found. The craft behind the agency.

SEO Isn't Dead. Here's What Changed.

AUG 17, 2026

SEO Isn't Dead. Here's What Changed.

Every couple of years, someone declares SEO dead. This time they blame AI. They're wrong, but ignoring what changed will quietly cost you visibility.

Don't Blame the Logo

AUG 10, 2026

Don't Blame the Logo

Everyone blames the logo when something feels off. It's usually the wrong suspect. Here's how to tell a logo problem from a brand problem.