Wellness & Beauty Haven came to me early in my career with a simple brief: a brand identity for a wellness and beauty business that needed to feel warm, credible, and ownable. No strategy framework behind it, just a clear conversation and a commitment to get the craft right. The centerpiece is a custom "h" letterform, drawn from scratch. Its swash creates a natural pocket where "Wellness & Beauty" nests inside the letterform, tying the descriptor to the name in a way that's compositionally deliberate. The leaf mark above it was built to integrate with the wordmark rather than sit on top as a separate element. The color system runs on two colors with a clear logic: blue owns the mark and the wordmark, rust owns the descriptor and the tagline. Warm against cool, top to bottom, the eye reads it as one system.
The client has used this mark unchanged for eight years, the outcome every identity project is working toward. Revisiting it recently, I refined the lockup system and delivered a complete file package built for real-world use. The mark didn't need redesigning. It needed the delivery it deserved.